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Welcome to InsightReal Estate Inc.'s Company News Page where you can find the latest information about our company, people and events.
New Online EDH Community Maps
Wednesday, July 16, 2008
 Insight Real Estate is proud to finalize our online community maps for El Dorado Hills. Both maps can be accessed from the Insight Webpage at www.MyInsightRE.com. The EDH VILLAGE MAP is a google map that gives village names and basic information and allows viewers to utilize google maps and zoom in all the way to the street/house level in order to gain a better view of potential properties and areas. This map shows proximity to parks, schools and shopping areas as well as a bird's eye view of terrain and roadways. Our second map is titled COMMUNITY INFORMATION and is presented to give basic village information such as price range and whether a community has an HOA or Mello-Roos in place. We hope that by providing this information to everyone visiting our site, we will allow clients and potential clients the ability to gain valuable knowledge about potential areas they may want to investigate further with the help of an Insight Associate. Feel free to call our office at 916-941-1123 or stop by the Town Center, 4357 Town Center Blvd. Suite 214 to get more information on any village in El Dorado Hills.
Lorraine Kemper joins Insight Real Estate
Wednesday, May 14, 2008
 Insight Real Estate welcomes Lorraine Kemper to Northern California’s most comprehensive real estate organization.
Lorraine is a California Native who has lived in the local community for over 20 years. She is an organizer and participation in local horse shows and can often be found reigning with her horses. Lorraine is the President of Friends of Folsom Parkways and also volunteers for numerous community events. Prior to real estate, Lorraine enjoyed a successful career at Intel. At Insight Real Estate, Lorraine focuses her attention on the residential homes and land sales with a specialty in equestrian properties. Lorraine understands the work that goes into accumulation and preserving wealth. Lorraine provides sound, competent, efficient real estate advice to enhance investors of all levels to make informed financial decisions. Whether you are buying or selling, Lorraine provides professional real estate representation in a friendly, personalized atmosphere where your interests truly come first. Lorraine Kemper may be reached at; Direct: 916.662.2567, Email: LKemper@InsightRealEstateInc.com, Web Site: www.LorraineKemper.com
Launch of Insight Design Center
Monday, May 5, 2008
 Insight Real Estate announces the launch of the Insight Design Center. In the first phase of the Design Center, Insight Real Estate is partnering with IMPREV, Inc., a leading global Application Service Provider (ASP) of world-class marketing solutions for real estate professionals.
With just a click of the mouse, Insight agents can now create distinctive marketing materials that will enhance their image and differentiate them from their competition. Whether creating Flyers, Postcards, eCards, Slideshow Virtual Tours, Virtual Tours, Showpiece Brochures, Web Commercials, Property Cards, or CD Presentations and Packaging [and more], Insight agents can create as many marketing materials as they choose.
In addition to Imprev's premier marketing library, the Insight Design Center will also include all of Imprev's intuitive tools that make designing and writing marketing materials quick and easy. For instance, Insight Design Center is offering Imprev's new Phrase Assistant™, a unique product that writes ad copy for the end user from within the application. Phrase Assistant™ comes pre-loaded with over 1000 headlines and phrases that can be added to on an ongoing basis. Also included is the Flash-based Image Cropping Tool. This intuitive addition is an easy-to-use front end to an extremely advanced image management system that allows end users to upload images in one of over 100 different file types, optimizing the image for use in the specific product medium (print, multimedia, HTML, email, etc.) while maintaining the integrity of both the image and the design. And, last but not least, Imprev's Slideshow Virtual Tour. More than just a 360-degree tour, this extraordinary product has Flash® built behind each frame so that still pictures move like video. Featuring graceful transitions between frames that give each picture a unique and subtle elegance, these special tours are also available in IDX/VOW/ILD compliant versions.
Connie Barnes Joins Insight
Tuesday, April 15, 2008
 Insight Real Estate is excited to announce the association of Connie Barnes as Broker Associate with Insight. Connie’s 17 years of real estate experience has lead her to sales manager positions with Parker Development (developer of the Parkway in Folsom and Serrano in El Dorado Hills), Woodside Homes of Northern California, and most recently with Toll Brothers Pinnacle of Serrano. Connie has sold over 400 homes from starter homes at $150,000 to well over $1,000,000 luxury properties. Connie’s goal has always been to help new and former clients find the home of their dreams. It may be new or resale. Connie now has the freedom to do both. When it comes to selling your home, Connie will make your home stand out above the competition. Connie says, “These days we have to work harder than ever to stand out from the crowd and get noticed! Most people use the Internet to shop for homes and there is no question, properties with attractive and colorful photos will get much more attention than others. Not only do we bring your home to life on the web, our efforts pay off by setting a positive tone for your buyer!” Connie can be reached at 916.541.9600 or visit Connie’s website – www.conniebarnes.com.
Stephanie Haley Joins Insight
Thursday, March 13, 2008
 Stephanie Haley joins Insight Real Estate with over 13-years of New Home Sales experience. Along with her husband, Tim, they have raised 2 children in El Dorado Hills. Her family has been actively involved with the Jr. Trojan football and cheer, Taz swim team, and Oakridge sports programs. Stephanie attended Eastern Michigan University on a sports scholarship where she received a degree in Fashion Merchandising and Communication. Stephanie has been actively involved in selling new homes in the Hills of El Dorado, Willow Springs are of Folsom and mostly recently with the Four Seasons Active Adult Community of El Dorado Hills. Insight Real Estate is anxious to support Stephanie in her continuation of helping you and your real estate needs. Stephanie may be reached at 916.990.5057, and her website is at www.insightrealestateinc.com/shaley.
Insight Real Estate Launches Website
Thursday, November 1, 2007
 Insight Real Estate Inc has contracted Digi-Arc, a leading-edge web development company to pilot our new website. After the domain name transfer issues were resolved, we went live on 11-05-07. We will be adding content to the website on a weekly if not daily basis so please check back often. Our new website features a more intuitive user interface and we are committed to making it the #1 resource for the consumer in regards to real estate needs. Our goal is to be the one stop shop for all off your informational needs related to real estate, both for current and future clients alike. In the future you can look forward to downloadable podcasts, video presentations with specific consumer tips relating to the buying and selling experience. If there is something that you are interested in and you do not see it here on our website please, contact us and we will review all suggestions for future content.
Office Expansion
Monday, October 1, 2007
 Since Ed Anderson joined the Insight Real Estate team we have had our hands full in keeping up with his recruiting success. He has hired many well respected and seasoned professionals in our local real estate market, as well as less-experienced agents desiring a mentorship relationship. Due to this rapid success we found ourselves needing additional space. We have successfully negotiated our neighbor out of their lease and will soon double our office space. We are currently in the planning stages and expect to begin construction on our expansion by the end of the year. We will keep you posted for our grand opening of our expanded office.
Ed Anderson Joins Insight
Thursday, November 1, 2007
 We are proud to have hired Ed Anderson. Ed will be the area manager in charge of office(s) development. Ed brings over 29 years of experience in the real estate industry with him. He has owned and operated a Century 21 office, been a successful broker affiliate at many offices, past manager of several local offices and is currently a director with the Sacramento Association of Realtors as well as sits on the local board of Professional Standards which involves arbitration hearings. With Ed's local reputation as a caring and compassionate leader as well as being one of the most knowledgeable and proficient Brokers around we look forward to tremendous growth with Ed on our team.
Insight Feasibility Study Completed
Thursday, November 1, 2007
After almost a year and close to $100,000 our research has paid off. Our study has concluded and we have found that not only is there a significant opportunity for our technology in Real Estate, no one else appears to be going in the same direction. We originally came up with an idea for a Real Estate Model that addressed the three entities of your typical transaction, the Broker/Owner, the Agent and the Client. As explained in our launch statement in detail these three entities have different needs. It was during our study where we polled many Agents, Brokers and Clients about our technology that we were pleasantly surprised that not only were all three entities interested in our technology ideas,but they were EXCITED!
Our core technology concepts are simple, we wish to use technology to empower the Broker/Agent/Client relationships, not replace them. You can never replace a good professional with technology. To this end our technology focuses on stream- lining the Office workflow to the benefit of the Broker/Owner, giving every agent a Transaction Facilitator to help them with their paperwork and dead lines during escrow and having a real time communication network in place keeping the Client completely informed on all aspects of their purchase or sale.
By validating our business model with this study we are now moving forward with the architecture of our proprietary software and reviewing design and development platforms and options. We will keep everyone posted to any new events here at Insight Real Estate as they become available.
Town Center Office Opens
Thursday, November 1, 2007
 On June 8th 2007 we are proud to have opened our first office location at 4357 Town Center Blvd. Suite 214 in the upscale Town Center development in the heart of El Dorado Hills. Town Center is a wonderful blend of offices and retail space. There is a lot of foot traffic in the area and it has quickly become the hot spot for all of the locals due to its boutiques, shops and open cafes. The Insight Real Estate office uses all of the latest state of the art technology and offers a conference room, private offices and several common work areas. We look forward to growing this office into the most successful real estate office in El Dorado Hills.
Insight Real Estate Inc Launched
Thursday, November 1, 2007
 On January 11th 2006 Insight Real Estate became an official corporate entity in California. Insight Real Estate Inc. was launched based on the current needs in the real estate market that are not being addressed by other companies. Most real estate companies focus on the Broker Agent relationship and never give any thought to the client. On the other end of the spectrum there are companies that focus on the Broker Client relationships and leave the agent out of the equation. Either way that you look at it both models are incomplete. For a truly successful and rewarding experience to take place in real estate you have to address all three parties the Broker, Agent and Client in a win-win-win business model.
The number one concern with Brokers is a lack of value in what is being offered with many of the brands currently being considered. As a broker you have the option in California to own and operate your own company. When looking at the choices before brokers today they are lacking in what they are truly offering the broker to affiliate with them. The majority of brokers choose to be independent because they do not see a return on their royalty revenue. It is just not worth giving a percentage of your business revenue, in the form of royalties or franchise fees, to a corporate entity if there is not a substantial return on that investment. Insight Real Estate Inc currently has and is developing a host of cutting edge technology tools and systems to empower a Broker-owner like never before.
The California Association Of Realtors performed a study from 2000-2005 with newly licensed agents and they found that after 5 years in a booming market over half of the agents no longer were actively engaged in Real Estate. The number one reason for this based on their survey was Lack Of Broker Support And Agent Training! Most agents come into this field and have little or no experience in being self employed. The reality is that in real estate you have to have the mentality of a business owner to succeed long term. While most brokers teach their agents contracts, disclosures and paperwork to prepare their agents to help their clients that is only one piece of the puzzle. To be a well rounded and successful agent you have to understand time management, people skills, goal orientation, the art of negotiating, setting proper expectations, have good communication skills and many other important skill seds. Real Estate probably has more independent specialized trainers than any other industry. To have so many independent trainers in Real Estate it means that someone is either not training the agents or not doing a good job in the training they are doing. That someone is the office Broker/Manager.
At Insight Real Estate Inc. we do not discourage career trainer and mentor relationships; however with our comprehensive training programs we believe that long-term mentorship will not be necessary and in the end will save the agents a lot of time and money.
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